Thursday, October 15, 2015

Can you measure ROI on philanthropy?

Does doing good do good for your brand?

Key takeaways:
- Customers today care about the greater impact you are creating, far beyond what you sell
- Do not be defined as a brand that is purely transactional
- Philanthropic initiatives have a positive impact on employee morale and retention
- Don't get too caught up in the numbers; have a vision on your brand's purpose